Thoughts on Sales and Marketing Technology With Occasional Sidetrips To Salesforce-land

Three Numbers to Remember: 215, 55, 56

Scary metrics around SaaS Application Investments

An extract of Edvard Munch’s “The Scream” Scary, Shocking Stats In Time For Halloween! 215 (1) is the number of applications the companies under 100 employees use on average that reside in the cloud (e.g. Software as a Service (Saas) or Cloud deployed). This number will be considerably larger for large enterprises and only slightly …

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What Is A Technology Stack? Why Does It Matter To Me?

“Building a business is like building a home. If the foundation rests on an unstable setting or is constructed with subpar materials, it doesn’t matter if the rest of the home is perfect. It will never be a joy to its owner” Author: Thomas J. Stanley. What is a Technology (Tech) Stack? A tech stack …

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Where Were You When….

Seven Dwarfs of to work

I saw this video on a web page I browsed over the weekend, girding me for the coming work week. The full video is linked below, extolling us all to get to work! Thank you, Disney. But it made me think…of not just my coming work week, but also of how our world is unique …

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“Four Futures: Life After Capitalism”. A book review

Four Futures: A book review

I have just finished reading the book “Four Futures: Life After Capitalism” by Peter Frase. I strongly recommend this book as it provides an interesting perspective on our future as a society and as a species. What sets this book apart is that it does not focus, like many books in the genre, on “gosh …

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Does Your Customer Have A Meaningful Relationship With You?

Does your customer have a relationship with you?

Who are you? There is no worse question that a customer can ask. It says that there is no meaningful relationship between both you. Your credibility bank account is empty. Repeat business will be expensive to get, if not impossible. They are not a reference that can help you close new business. They will talk to …

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Can Your Sales Reps Speak?

Can your Sales Reps speak?

Obviously, they do. They are giving presentations, working the phone, and closing deals, every day, without fail. You have given them detailed product training and no doubt there is a sales methodology that they follow diligently. But can they speak? Are they coherent? Do they use proper grammar rules? Are they courteous and professional? Where Rubber …

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Tradeshows & Event Marketing: Love ’em | Hate ’em!

Why Tradeshows and Events?

Conflicted Attitudes A friend came back from HIMSS 2016 (Healthcare Information and Management Systems Society 2016) complaining about the event. How expensive it is to exhibit. How much work it was to have a presence. And almost in the same breath, he commented – with considerable enthusiasm -how much he enjoyed the show. Seeing colleagues, …

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