Tradeshows & Event Marketing: Love ’em | Hate ’em!
Conflicted Attitudes A friend came back from HIMSS 2016 (Healthcare Information and Management Systems Society 2016) complaining about the event. How expensive it is to exhibit. How much work it was to have a presence. And almost in the same breath, he commented – with considerable enthusiasm -how much he enjoyed the show. Seeing colleagues, …
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