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Tactical Marketing for Small Business

Tactical Marketing For The Real World

Drive Sales, Build References

Governors Road Network helps small and medium-sized businesses build strong sales pipelines by using sales and marketing best practices coupled with the correct technology. 


More prospects. Better calls. Faster closes. Happier customers.





The right tools to lever your teams time.


Determine needs. Identify and recommend technology solution. Implement technology. Train staff. Administer solution.

Sales Operations Management

Sales Operations Management


Manage your Key Performance Indicators.


Who is selling?  Who is buying? Win/Loss Reviews. Manage the Forecast. Report on  your Sales pipeline.


All the things you need to do, but haven't the time.

Marketing Operations Management

Marketing Operations Management


Understand your Market.  Feed the sales funnel with Leads.  Keep prospects engaged.


Competitive analysis. Pricing. Marketing campaigns. Customer satisfaction surveys. 




Clean data saves your team time and improves campaign effectiveness.


Clean lead and customer contact data.  Identify external data sources. Migrate data from current to new technology solution.

Collateral and Content

Collateral and Content


Deliver your message to your market.


Create marketing collateral consistent with your brand. Create a content strategy backed by compelling content to engage your market and accelerate sales.

Cut sheets. White Papers. Infographics. Explainer videos. Slideware. Organize collateral into a library your Sales Team can easily use.

Sales Tools

Sales Tools


Equip your team to be effective and efficient.


Proposal generation. Contract production. Pricing models.  Competitive database. Reference list.


Why Tradeshows and Events?

Tradeshows & Event Marketing: Love ’em | Hate ’em!

By Edward Patience | April 28, 2016

Conflicted Attitudes A friend came back from HIMSS 2016 (Healthcare Information and Management Systems Society 2016) complaining about the event. How expensive it is to exhibit. How much work it was to have a presence. And almost in the same breath, he commented – with considerable enthusiasm -how much he enjoyed the show. Seeing colleagues,…

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