Does Your Customer Have A Meaningful Relationship With You?

Who are you? There is no worse question that a customer can ask. It says that there is no meaningful relationship between both you. Your credibility bank account is empty. Repeat business will be expensive to get, if not impossible. They are not a reference that can help you close new business. They will talk to…

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Can Your Sales Reps Speak?

Obviously, they do. They are giving presentations, working the phone, and closing deals, every day, without fail. You have given them detailed product training and no doubt there is a sales methodology that they follow diligently. But can they speak? Are they coherent? Do they use proper grammar rules? Are they courteous and professional? Where Rubber…

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Tradeshows & Event Marketing: Love ’em | Hate ’em!

Conflicted Attitudes A friend came back from HIMSS 2016 (Healthcare Information and Management Systems Society 2016) complaining about the event. How expensive it is to exhibit. How much work it was to have a presence. And almost in the same breath, he commented – with considerable enthusiasm -how much he enjoyed the show. Seeing colleagues,…

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