Tactical Marketing For The Real World

Drive Sales, Build References

Governors Road Network helps small and medium-sized businesses build strong sales pipelines by using sales and marketing best practices coupled with the correct technology. 


More prospects. Better calls. Faster closes. Happier customers.





The right tools to lever your teams time.


Determine needs. Identify and recommend technology solution. Implement technology. Train staff. Administer solution.

Sales Operations Management

Sales Operations Management


Manage your Key Performance Indicators.


Who is selling?  Who is buying? Win/Loss Reviews. Manage the Forecast. Report on  your Sales pipeline.


All the things you need to do, but haven't the time.

Marketing Operations Management

Marketing Operations Management


Understand your Market.  Feed the sales funnel with Leads.  Keep prospects engaged.


Competitive analysis. Pricing. Marketing campaigns. Customer satisfaction surveys. 




Clean data saves your team time and improves campaign effectiveness.


Clean lead and customer contact data.  Identify external data sources. Migrate data from current to new technology solution.

Collateral and Content

Collateral and Content


Deliver your message to your market.


Create marketing collateral consistent with your brand. Create a content strategy backed by compelling content to engage your market and accelerate sales.

Cut sheets. White Papers. Infographics. Explainer videos. Slideware. Organize collateral into a library your Sales Team can easily use.

Sales Tools

Sales Tools


Equip your team to be effective and efficient.


Proposal generation. Contract production. Pricing models.  Competitive database. Reference list.


Abandoned Shopping Cart: a metaphor for traditional retailing

End of Retailing As We Know It: A Personal Perspective. Part 2

By Edward Patience | March 15, 2017

Coming Soon to a Browser Near You I was doing my weekly shopping errands and was wrestling with how best to get my preferred brand of cat food. Oscar Wildcat has to eat healthy. I did not want to drive 30 minutes to a local pet store where the brand is stocked. But my local…

End of Retailing

End of Retailing As We Know It: A Personal Perspective. Part 1

By Edward Patience | March 6, 2017

Listen to the Crickets Amongst the Store Aisles We have all heard about the end of bricks ‘n mortar retailing: it’s a common topic in business journals and general news media. Move along folks, move along. Nothing to see here. But on a personal level, it hit home with me yesterday. The Night They Drove…

Seven Dwarfs of to work

Where Were You When….

By Edward Patience | February 13, 2017

I saw this video on a web page I browsed over the weekend, girding me for the coming work week. The full video is linked below, extolling us all to get to work! Thank you, Disney. But it made me think…of not just my coming work week, but also of how our world is unique…

Four Futures: A book review

“Four Futures: Life After Capitalism”. A book review

By Edward Patience | January 5, 2017

I have just finished reading the book “Four Futures: Life After Capitalism” by Peter Frase. I strongly recommend this book as it provides an interesting perspective on our future as a society and as a species. What sets this book apart is that it does not focus, like many books in the genre, on “gosh…

Does your customer have a relationship with you?

Does Your Customer Have A Meaningful Relationship With You?

By Beaver Builder | January 1, 2017

Who are you? There is no worse question that a customer can ask. It says that there is no meaningful relationship between both you. Your credibility bank account is empty. Repeat business will be expensive to get, if not impossible. They are not a reference that can help you close new business. They will talk to…

Can your Sales Reps speak?

Can Your Sales Reps Speak?

By Edward Patience | June 12, 2016

Obviously, they do. They are giving presentations, working the phone, and closing deals, every day, without fail. You have given them detailed product training and no doubt there is a sales methodology that they follow diligently. But can they speak? Are they coherent? Do they use proper grammar rules? Are they courteous and professional? Where Rubber…